Give it five minutes

There are two things in this world that take no skill: 1. Spending other people’s money and 2. Dismissing an idea. Dismissing an idea is so easy because it doesn’t involve any work. You can scoff at it. You can ignore it. You can puff some smoke at it. That’s easy. The hard thing to do is protect it, think about it, let it marinate, explore it, riff on it, and try it.