Improving Ourselves to Death
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The New Yorker
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Alexandra Schwartz
In our current era of non-stop technological innovation, fuzzy wishful thinking has yielded to the hard doctrine of personal optimization. Self-help gurus need not be charlatans peddling snake oil. Many are psychologists with impressive academic pedigrees and a commitment to scientific methodologies, or tech entrepreneurs with enviable records of success in life and business. What they’re selling is metrics. It’s no longer enough to imagine our way to a better state of body or mind.
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