New effort vs Old effort
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Seth's Blog
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Seth Godin
Part of the challenge of a worldwide shift is that all of us have to engage in new effort that we’re not used to. It’s nothing we asked for, and the old effort disappearing doesn’t feel like much of a benefit.
But, if new effort is required, we have the chance to do what we’ve always done, which is figure out what works and to commit to it.
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