Thriving in the Gig Economy
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Harvard Business Review
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Gianpiero Petriglieri, Susan J. Ashford, Amy Wrzesniewski
To learn what it takes to be successful in independent work, we recently completed an in-depth study of 65 gig workers. We found remarkably similar sentiments across generations and occupations: All those we studied acknowledged that they felt a host of personal, social, and economic anxieties without the cover and support of a traditional employer—but they also claimed that their independence was a choice and that they would not give up the benefits that came with it.
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